The Knowland Group first began doing hospitality field research at the end of 2004 with the goal of building the first nationwide database of group business and meeting planner contact information. In just seven years, we have spread to every major U.S. city and beyond – to Europe, Asia, and the Middle East and we have no intentions of slowing down. Today, we offer the world’s largest and most well-respected reader board service available.
Business development begins with identifying potential customers. With every new group added to the Knowland database, the value offered to our clients grows exponentially. Every day we send out hundreds of field researchers into thousands of hotels around the world to collect meeting information. Every day our database continues to grow – recently we added the 400,000th group!
That’s 400,000 potential leads for our clients. 400,000 profiles with detailed information on the group’s industry, size, meeting history, and more. 400,000 contact lists. With about 7,000 new groups being added each month, the Knowland database offers an unparalleled wealth of actionable information to hotel sales teams. But hitting the 400,000th group milestone is only the beginning because as we’re always striving to do more. Next up – half a million groups!
