Being an event professional can be challenging in today’s age of rules, regulations, and requirements. Meeting planners face an increasing number of obstacles when organizing an event, and event professionals (whether you are a florist, a music artist, a photographer, or some other service provider) are in a unique position to ease some of the pressure on meeting planners.
Exhibit some of the following characteristics and you may become a meeting planner’s go-to person. With these traits, you could very well increase the likelihood of capturing more event or meeting business:
- You have a ‘graphic’ eye
Being an event vendor is often likened to being an artist. Designing the floral arrangement, planning out the catered menu, or creating visual signage can (and should) be considered art. It takes a true eye for design to successfully complement an event with so many moving pieces – so having a ‘graphic’ eye not only makes you stand out from the crowd but it also helps the event run smoothly. Venues and meeting planners alike take notice and go out of their way to build relationships with you. - You are more organized than the typical professional
Making sure that you have every minor detail planned out is a significant part of being an event professional. You must be able to consistently deliver on what you promised, and the easiest way to ensure this is by mapping out timelines and deliverables. When you keep your work organized, you are always on the ball and you delight your customers every step of the way. - You enjoy working with planners and customers
Working directly with customers can sometimes be a nightmare, but low and behold you actually like it! Taking enjoyment from helping deliver a good customer experience is a necessity in this industry. Customers and meeting planners alike notice your enthusiasm and willingness to please and want to build relationships with you for future events. - You know how to problem-solve
Each event you’re involved with has different problems, and knowing how to tackle each one is a great skill to have as an event professional. Even if the problem isn’t directly related to your aspect of the event, your help may be appreciated if you prove to know what you’re talking about.
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