Ever since the foundation of online travel agency websites such as TripAdvisor and Expedia, hotels have been at a disadvantage. The crux of these websites rests in their customer reviews. Maybe a customer had a negative experience at a hotel – BAM – there is now a negative review online for thousands of potential customers to see. Being rated can be frustrating and it certainly isn’t always fair.
Now let’s look at it from a venue’s point of view. They host individuals and groups, many of which talk about their experience afterwards. The customer’s voice gets heard, but what about the venue’s voice? Does anyone hear about what the venue thought of a customer or group? What if they host an event and the group holding the event trashes the meeting room? Or if a particular group tends to overbook, leaving hotels to scramble to find other business to fill the gaps?
These are fairly common problems and, up until now, hotels and other venues have had to fend for themselves. With Insight 3.0, Knowland has turned the tables on Trip Advisor and given power back to the hotels and venues! Especially in an ever-changing events ecosystem, hotels should use every tool at their disposal to stay ahead of the trends that are revolutionizing the way events and meetings are booked.
Let’s imagine that you have your sights on Group A because you heard from a hospitality friend that their events are wildly successful and they could help you fill lots of guest rooms. Well you communicate with the group’s meeting planner and quickly realize that their approval process is quite complicated with lengthy negotiations. On top of that, the event attendees ended up not using up all the guest rooms they booked. How frustrating!
What if you had known in advance that Group A tended to have a low space to room ratio and that they were hard negotiators? You could have avoided a lot of wasted guest rooms and effort when booking the group in the first place. That’s the beauty of Insight 3.0!
See the power of connecting on Insight 3.0 in a customized online demo.
