U.S. Markets experiences 5 consecutive weeks of growth in event activity
For the fifth week in a row, the U.S. market realized growth, continuing to show a positive trajectory in the market. The increase this week at 7.4% was higher than the increase from the prior week (4.0%). The average number of attendees for the week was 84 people, while the average square footage used was 1,972 per event.
The corporate market segment represented 61.9% of overall business for the week. National Association, Technology, HealthCare, Education and Training/Education were the top industry segments
Markets with the highest week over week growth were Chicago, New Orleans, Tampa-St Petersburg, Las Vegas, and Baltimore. The average growth for these markets was 34.6% week over week.
| Market | Average Attendees | Average Square Footage Used |
| Chicago, IL | 82 |
1,888 |
| New Orleans, LA | 84 |
2,405 |
| Tampa-St Petersburg, FL | 70 |
1,872 |
| Las Vegas, NV | 93 |
5,857 |
| Baltimore, MD | 108 |
2,480 |
Chicago, IL and Baltimore, MD had the lowest space to attendee ratio while Las Vegas, NV had the highest. These numbers evolve every week but are in line with trends of markets at different stages of recovery.
Knowland tracks the weekly event activity across 108 markets across the United States.