Fall is back to school and back to meetings and events; New York starts to make a comeback
The number of U.S. meetings and events increased 8.8% compared to the prior week. As we move into the Fall, expect to see steadily increasing meetings and events growth.
The average number of attendees for the week was 78, while the average square footage used was 1,650 per event and square feet used per person was steady at 21.
The corporate market segment continues its dominant position with 53.3% of overall meetings business for the week. The top five segments for the week were: National Association, Education, Healthcare, Financial/Banking, and Technology.
Markets with the highest week over week variance for number of meetings were Washington DC, New York, Boston, Los Angeles-Long Beach, and Chicago. For this week, the Washington DC market had the largest average group size (84 attendees) and square feet of meeting space used (2,106 sq ft). Los Angeles-Long Beach had the lowest average average square feet per person at 19 while New York had the highest square feet per person at 26 this week.
| Market | Average Group Size | Average Sq Ft Used |
| Washington, DC | 84 | 2,106 |
| New York, NY | 57 | 1,468 |
| Boston, MA | 64 | 1,350 |
| Los Angeles – Long Beach, CA | 64 | 1,210 |
| Chicago, IL | 73 | 1,498 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.