Q3 performance drives increase and positions 2023 to be a year of growth for hospitality meetings and events
ARLINGTON, Va. — Oct. 12, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released the quarterly update to its U.S. Meetings Recovery Forecast (MRF) and associated Top 25 U.S. Meetings Recovery Forecast (MRF25) showing stable performance pushing slightly ahead of the Q2 forecast. Click here to view the most current forecasts.
Kristi White, chief product officer, Knowland, said: “The third quarter was the strongest of the year. Each month the recovery to 2019 has grown, with September nearing 90 percent recovery (89.5 percent). We are poised to reach greater than 90 percent recovery in at least one month in the last quarter. All of this is positioning 2023 to be a year of growth and not just another year of recovery.”
Knowland’s forecasts provide an overview of how the U.S. as a whole and the Top 25 Markets, specifically, will move through recovery. A breakdown of the details is below:
- U.S. Markets Recovery Forecast update – Since the forecast in July, the outlook for the U.S. has been raised from 72.6 percent recovery by the end of 2022 to 73.1 percent recovery. Meeting levels will recover to 106.4 percent of 2019 levels in 2023 and 129.2 percent in 2024.
- Top 25 Markets Recovery Forecast update – For fourteen markets, the recovery forecast improved from the last projection in July 2022, including Anaheim, Dallas, Denver, Detroit, Los Angeles, Minneapolis, New Orleans, Norfolk, Oahu Island, Orlando, San Diego, San Francisco, Seattle, and St. Louis. The recovery forecast was lowered in seven markets, including Atlanta, Boston, Chicago, Miami, Phoenix, Tampa, and Washington, DC. The remaining Top 25 markets are unchanged from the prior quarter.
- Recovery by the end of 2022: Three markets will be fully recovered by the end of 2022: Dallas, Phoenix, and Nashville. All three of these markets are unchanged from the prior quarter. Tampa was removed from this category. Five markets will be above 80 percent recovery: Atlanta, Denver, New Orleans, Orlando, and Tampa. Tampa was lowered, and Orlando was raised to this category with this updated forecast. Fourteen markets will recover between 50 and 80 percent. Only Chicago and Philadelphia are forecasted to be less than 50 percent recovered by the end of 2022. Norfolk and Seattle moved into the 50-80 percent category, while Chicago moved down this quarter.
- Significant recovery in 2023: An additional eleven markets will achieve 100 percent or greater recovery, including Anaheim, Atlanta, Denver, Detroit, New Orleans, Oahu, Orlando, San Diego, San Francisco, Seattle, and Tampa. Six will reach 90 percent or better recovery: Boston, Houston, Miami, Minneapolis, New York, and St. Louis. The remaining markets will fall between 80 and 90 percent recovery.
- Closer to normal in 2024: 23 of the 25 markets will achieve 100 percent or greater recovery by 2024. Chicago and Philadelphia will achieve 90 percent or better percent recovery during 2024.
About the MRF and associated MRF25: The MRF demonstrates projected industry recovery patterns and is based on Knowland’s proprietary data and regression models leveraging almost 20 million global events over the last 15 years. The MRF25 was added in February 2022 to provide the capability to search industry recovery patterns for the Top 25 U.S. Markets. The forecast uses a natural recovery model, assuming historic seasonal patterns without major market disruption, to index the recapture of meeting activity compared to baseline levels from 2019. By comparing past data to evolving data trends, hoteliers can better understand market-relevant changes–and their implications–as individual markets move into 2022 and beyond.
Top 25 Markets: Anaheim, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, Nashville, New Orleans, New York, Norfolk, Oahu Island, Orlando, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, St. Louis, Tampa, and Washington DC.
ABOUT KNOWLAND
Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington DC. To learn more about our solutions, visit www.knowland.com or follow us on Twitter @knowlandgroup.