Meeting volume increases 9.1%, Orlando leads in group size and space
The number of U.S. meetings and events increased 9.1% compared to the prior week. We are seeing the seasonal uplift from fall events, specifically in the corporate segment. Orlando stood out in both average group size and space used for the top growth markets.
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The average number of attendees for the week was 83, while the average square footage used was 1,908 per event and square feet used per person was steady at 23.
The corporate market segment was steady at 59.1% (vs 59.6% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Technology, Healthcare, and Training/Education.
Markets with the highest week over week variance for number of meetings were Washington DC, Orlando, Seattle, Tampa-St. Petersburg, and Los Angeles-Long Beach. For this week, Orlando had both the largest average group size at 127 attendees (compared to 161 in Las Vegas last week) and the largest square feet of meeting space used at 2,730 sq ft (compared to 9,536 sq ft in Las Vegas last week).
| Market | Average Group Size | Average Sq Ft Used |
| Washington DC MD VA | 77 | 1,575 |
| Orlando, FL | 127 | 2,730 |
| Seattle, WA | 81 | 1,682 |
| Tampa-St. Petersburg, FL | 85 | 1,976 |
| Los Angeles-Long Beach, CA | 85 | 1,976 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.