Meeting volume decreases last week as weddings cool
The number of U.S. meetings and events decreased 10.5% compared to the prior week. The wedding market segment showed the largest percentage decrease, compared to its share of events.
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The average number of attendees for the week was 83, while the average square footage used decreased to 1,855 per event and square feet used per person was steady at 22.
The corporate market segment moved up a couple points at 60.5% (vs 57.8% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Technology, Healthcare, and Training/Education.
Markets with the highest week over week variance for number of meetings were Salt Lake City, Austin, Detroit, California-Central Coast, and Greenville-Spartanburg. For this week, Greenville-Spartanburg had both the largest average group size at 97 and the largest square feet of meeting space used at 1,974 for the week’s movers and shakers.
| Market | Average Group Size | Average Sq Ft Used |
| Salt Lake City – Ogden, UT | 81 | 1,316 |
| Austin, TX | 60 | 1,725 |
| Detroit, MI | 75 | 1,408 |
| California, Central Coast | 93 | 1,800 |
| Greenville=Spartanburg, SC | 97 | 1,974 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.