Meeting volume up 10.3% over last week
The number of U.S. meetings and events increased 10.3% compared to the prior week. Top mover and shaker markets are becoming more varied, yet still tend to fall in the top 25 markets.
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The average number of attendees for the week was up to 84 (compared to 86 last week), while the average square footage used was 1,870 (compared to 1,895) per event and square feet used per person was steady at 22.
The corporate market segment kept steady at 60.3% (vs 57.4% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Technology, Healthcare, and Finance/Banking.
Markets with the highest week over week variance for number of meetings were San Diego, Houston, Phoenix, Denver, and Los Angeles-Long Beach. For this week, Los Angeles-Long Beach had the largest average group size at 101 and Phoenix has the largest square feet of meeting space used at 2,214 for the week’s movers and shakers.
| Market | Average Group Size | Average Sq Ft Used |
| San Diego, CA | 85 | 1,800 |
| Houston, TX | 82 | 1,836 |
| Phoenix, AZ | 98 | 2,214 |
| Denver, CO | 87 | 2,039 |
| Los Angeles-Long Beach, CA | 101 | 1,830 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.