Average meeting attendees increase slightly over previous week
The number of U.S. meetings and events decreased 3.4% compared to the prior week. The wedding market segment showed the largest percentage decrease, compared to its share of events.
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The average number of attendees for the week was up to 86 (compared to 83 last week), while the average square footage used increased slightly to 1,895 (compared to 1,855) per event and square feet used per person was steady at 22.
The corporate market segment dipped slightly to 57.4% (vs 60.5% last week) of overall meetings business for the week. The top five segments for the week were: National Association, Education, Healthcare, Finance/Banking and Technology.
Markets with the highest week over week variance for number of meetings were Dallas, Atlanta, Orlando, Miami-Hialeah, and Baltimore. For this week, Orlando had both the largest average group size at 127 and the largest square feet of meeting space used at 2,862 for the week’s movers and shakers.
| Market | Average Group Size | Average Sq Ft Used |
| Dallas, TX | 76 | 1,566 |
| Atlanta, GA | 96 | 2,080 |
| Orlando, FL | 127 | 2,862 |
| Miami-Hialeah, FL | 72 | 1,794 |
| Baltimore, MD | 71 | 1,544 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.