Meeting volume slows consistent with the holiday season
The number of U.S. meetings and events decreased 25.3% compared to the prior week. The change reflects consistent meeting performance as companies head into the holidays.
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The average number of attendees for the week was 77 (compared to 80 last week), while the average square footage used was 1,512 (compared to 1,781) per event and square feet used per person was 21.
While the corporate market segment was steady at 64.7% (vs 65.7% last week) of overall meetings business for the week. The top five segments for the week were: Healthcare, Education, Technology, National Association, and Financial/Banking.
The top market movers and shakers were: Detroit, Los Angeles-Long Beach, Fort Meyers, Melbourne-Titusville, and Mobile.
| Market | Average Group Size | Average Sq Ft Used |
| Detroit, MI | 76 | 1,600 |
| Los Angeles-Long Beach, CA | 96 | 1,829 |
| Fort Myers, FL | 92 | 2,100 |
| Melbourne-Titusville, FL | 32 | 520 |
| Mobile, AL | 77 | 1,230 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.