Corporate events leads industry markets
The number of U.S. meetings and events increased 1.5% compared to the prior week. Corporate events lead event volume with 64.1% of volume, with National Associations as the top industry meeting at 23.3%.
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The average number of attendees for the week was 73 (compared to 70 last week), while the average square footage used was 1,600 (compared to 1,521) per event and square feet used per person was 22.
The top five segments for the week were: National Association, Healthcare, Education, Technology, and Pharmaceutical/Biotechnology.
The top growth market movers and shakers were: Orlando, Miami-Hialeah, Salt Lake City-Ogden, Houston, Tampa-St. Petersburg.
| Market | Average Group Size | Average Sq Ft Used |
| Orlando, FL | 67 | 1,819 |
| Miami-Hialeah, FL | 60 | 1,642 |
| Salt Lake City-Ogden, UT | 52 | 1,330 |
| Houston, TX | 667 | 1,768 |
| Tampa-St. Petersburg, FL | 79 | 2,2170 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.