Tech segment is challenged by event volume of Association and Education
The number of U.S. meetings and events increased 10.2% compared to the prior week. Corporate events lead event volume with 64.0% of volume, with National Associations (25.1%), Education (21.8%), and Technology (21.5%) as the top industries having meetings.
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The average number of attendees for the week was 78 (compared to 73 last week), while the average square footage used was 1,762 (compared to 1,600) per event and square feet used per person was 23.
The top five segments for the week were: National Association, Education, Technology, Healthcare ,and Finance/Banking.
The top growth market movers and shakers were: Dallas, Washington DC, Atlanta, San Diego, and New Orleans.
| Market | Average Group Size | Average Sq Ft Used |
| Dallas, TX | 79 | 1,840 |
| Washington DC-MD-VA | 81 | 1,517 |
| Atlanta, GA | 75 | 1,680 |
| San Diego, CA | 98 | 2,396 |
| New Orleans, LA | 83 | 1,904 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.