National Association and Education are top segments in meeting volume
The number of U.S. meetings and events decreased 11.5% compared to the prior week. Corporate events lead event volume with 62.8% of volume, with National Associations and Education leading again this week as the top industry drivers.
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The average number of attendees for the week was 81 (compared to 78 last week), while the average square footage used was up to 1,830 (compared to 1,762) per event and square feet used per person was 23.
The top five segments for the week were: National Association, Education, Technology, Healthcare ,and Finance/Banking.
The top growth market movers and shakers were: San Francisco-San Mateo, Jacksonville, Tucson, Hawaii-Kauai Islands, and Houston.
| Market | Average Group Size | Average Sq Ft Used |
| San Francisco – San Mateo, CA | 64 | 1,296 |
| Jacksonville, FL | 73 | 1,176 |
| Tucson, AZ | 124 | 4,195 |
| Hawaii-Kauai Islands, HI | 468 | 15,000 |
| Houston, TX | 83 | 2,200 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.