San Antonio leads the pack of this week’s movers and shakers
For the week ending March 25, 2023, the number of U.S. meetings and events decreased 1.4% compared to the prior week, in line with seasonality trends for Spring. Corporate events lead event volume with 61.2% of meetings and events, with National Association groups again as the top industry segment for the week.
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The average number of attendees for the week was 76 (compared to 80 last week), while the average square footage used was 1,680 (compared to 1,712) per event, and square feet used per person was 22.
The top five segments for the week were: National Association, Education, Training/Education, Technology and Healthcare.
The top growth market movers and shakers were: San Antonio, Austin, Houston, Minneapolis-St. Paul, and Dallas.
| Market | Average Group Size | Average Sq Ft Used |
| San Antonio, TX | 56 | 1,395 |
| Austin, TX | 79 | 1,704 |
| Houston, TX | 69 | 1,786 |
| Minneapolis-St. Paul, MN-WI | 58 | 1,103 |
| Dallas, TX | 81 | 1,904 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.