San Antonio again leads the week’s movers and shakers
For the week ending April 1, 2023, the number of U.S. meetings and events increased 3.8% compared to the prior week. Corporate events lead event volume with 58.8% of meetings and events, with National Association groups again as the top industry segment for the week.
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The average number of attendees for the week was 81 (compared to 76 last week), while the average square footage used was 1,799 (compared to 1,680) per event, and square feet used per person was 22.
The top five segments for the week were: National Association, Education, Healthcare, Financial/Banking, and Training/Education.
The top growth market movers and shakers were: San Antonio, Washington DC, Austin, St. Louis, and Anaheim-Santa Anna.
| Market | Average Group Size | Average Sq Ft Used |
| San Antonio, TX | 43 | 1,120 |
| Washington DC-MD-VA | 110 | 893 |
| Austin, TX | 75 | 543 |
| St. Louis, MO-IL | 100 | 505 |
| Anaheim – Santa Anna, CA | 110 | 481 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.