Chicago leads the week’s movers and shakers as the market rebounds from spring holidays
For the week ending April 15, 2023, the number of U.S. meetings and events increased 32.4% compared to the prior week. This performance is consistent with traditional trends after spring vacations and holidays for this time of year. Corporate events lead event volume with 58.8% of meetings and events, with National Association groups as the top industry segment for the week.
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The average number of attendees for the week was steady at 75 (compared to 75 last week), while the average square footage used was up to 1,656 (compared to 1,536) per event, and square feet used per person was 22.
Technology makes its way back into the top industry segments this week. The top five segments for the week were: National Association, Education, Healthcare, Training/Education and Technology.
The top growth market movers and shakers were: Chicago, Washington DC, Atlanta, Phoenix, and Los Angeles-Long Beach.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 59 | 1,232 |
| Washington DC-MD-VA | 93 | 2,199 |
| Atlanta, GA | 78 | 1,964 |
| Phoenix, AZ | 96 | 1,888 |
| Los Angeles-Long Beach, CA | 79 | 1,674 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.