Meetings and events grow at 27% week over week with top markets shining through
For the week ending April 22, 2023, the number of U.S. meetings and events increased 27.4% compared to the prior week. This performance shows continued momentum for gatherings as we move into spring and summer. Corporate events lead event volume with 59.5% of meetings and events, with National Association groups as the top industry segment for the week.
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The average number of attendees for the week was steady at 87 (compared to 75 last week), while the average square footage used was up to 1,985 (compared to 1,656) per event, and square feet used per person was up to 23.
Technology makes its way back into the top industry segments this week. The top five segments for the week were: National Association, Education, Healthcare, Technology and Charity/Non-Profit/Social Services.
The top growth market movers and shakers were: Washington DC, Orlando, Los Angeles-Long Beach, Chicago, and San Diego.
| Market | Average Group Size | Average Sq Ft Used |
| Washington DC-MD-VA | 100 | 2,232 |
| Orlando, FL | 94 | 2,374 |
| Los Angeles-Long Beach, CA | 84 | 1,869 |
| Chicago, IL | 69 | 1,720 |
| San Diego, CA | 119 | 3,069 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 128 U.S. markets with more globally and is expanding coverage regularly.