Dallas market leads with largest week-over-week growth and average group size
For the week ending May 20, 2023, the number of U.S. meetings and events decreased 3.2% compared to the prior week. Corporate events lead event volume with 59.0% of meetings and events, with National Association groups as the top industry segment for the week, closely followed by the Education segment.
Dallas had the highest growth week over week, and of the top mover and shaker markets it also had the highest average number of attendees.
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The average number of attendees for the week was steady at 80 (compared to 82 last week), while the average square footage used was up to 1,850 (compared to 1,856) per event, and square feet used per person was 23.
The top five segments for the week were: National Association, Education, HealthCare, Technology and Financial/Banking.
The top growth market movers and shakers were: Dallas, Minneapolis-St. Paul, Orlando, San Francisco-St. Mateo.
| Market | Average Group Size | Average Sq Ft Used |
| Dallas, TX | 88 | 1,980 |
| Minneapolis-St. Paul, MN-WI | 83 | 2,232 |
| Orlando, FL | 84 | 2,142 |
| San Francisco-San Mateo, CA | 66 | 1,476 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.