Attendees focus on Educational Events as we start off the summer season
For the week ending June 3, 2023, the number of U.S. meetings and events dropped 31.8% compared to the prior week. These trends are consistent with seasonal trends for the week following Memorial Day holiday and kicking off summer. Corporate events lead event volume with 53.6% of meetings and events, with Education groups moving into the top industry segment for the week, closely followed by the National Association segment.
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The average number of attendees for the week was steady at 79 (compared to 78 last week), while the average square footage used was up to 1,702 (compared to 1,850) per event, and square feet used per person was 22.
The top five segments for the week were: Education, National Association, Travel, Healthcare, and Training/Education.
The top growth market movers and shakers were: Colorado Area, Tulsa, Oklahoma City, Vermont, and Maryland Area.
| Market | Average Group Size | Average Sq Ft Used |
| Colorado Area | 67 | 1,483 |
| Tulsa, OK | 189 | 3,024 |
| Oklahoma City, OK | 90 | 1,443 |
| Vermont | 225 | 6,775 |
| Maryland Area | 95 | 3,335 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.