Meetings slow for the holiday week as summer kicks off
For the week ending May 27, 2023, the number of U.S. meetings and events decreased 12.5% compared to the prior week. These trends are consistent with seasonal trends for the week of the long Memorial Day holiday weekend. Corporate events lead event volume with 57.5% of meetings and events, with National Association groups as the top industry segment for the week, closely followed by the Education segment.
Portland had the highest growth week over week, and of the top mover and shaker markets Maui had the highest average number of attendees.
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The average number of attendees for the week was steady at 78 (compared to 80 last week), while the average square footage used was up to 1,850 (compared to 1,663) per event, and square feet used per person was 21.
The top five segments for the week were: National Association, Education, Technology, Financial/Banking, and Training/Education.
The top growth market movers and shakers were: Portland, Sacramento, Tucson, Raleigh-Durham-Chapel Hill, and Maui Island.
| Market | Average Group Size | Average Sq Ft Used |
| Portland, OR | 76 | 1,316 |
| Sacramento, CA | 77 | 1,386 |
| Tucson, AZ | 96 | 3,058 |
| Raleigh-Durham-Chapel Hill, NC | 73 | 1,258 |
| Maui Island, HI | 99 | 2,636 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.