National associations dominate as we head into the long summer holiday weekend
For the week ending July 1, 2023, the number of U.S. meetings and events dropped 19.5% compared to the prior week. These trends are consistent with upcoming long holiday weekend. Corporate events lead event volume with 56.5% of meetings and events, with National Associations driving the dominant industry share at 33.0% for the week, followed by the Education segment at 19.6%.
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The average number of attendees for the week was 79 (compared to 83 last week), while the average square footage used was 1,766 (compared to 1,890) per event, and square feet used per person was 22.
The top five segments for the week were: National Association, Education, Technology, Training/Education and Charity/Non-Profit/Social Services.
The top growth market movers and shakers were: St. Louis, Indianapolis, Denver, New Orleans, and San Jose – Santa Cruz.
| Market | Average Group Size | Average Sq Ft Used |
| St. Louis, MO | 96 | 1,876 |
| Indianapolis, IN | 94 | 1,976 |
| Denver, CO | 102 | 3,267 |
| New Orleans, LA | 95 | 2,027 |
| San Jose – Santa Cruz, CA | 88 | 2,650 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.