Atlanta shows the greatest weekly growth for meetings and events
For the week ending August 26, 2023, the number of U.S. meetings and events increased 10.2% compared to the prior week. Corporate events captured the highest share volume with 61.6% of meetings and events, with National Associations driving the dominant industry share at 23.5% for the week, followed by the Education segment at 22.8%, for the top five segments.
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The average number of attendees for the week was 71 (compared to 70 last week), while the average square footage used was 1,560 (compared to 1,500) per event, and square feet used per person was 22.
The top growth market movers and shakers were: Atlanta, Columbus, Orlando, Philadelphia, and Washington DC.
| Market | Average Group Size | Average Sq Ft Used |
| Atlanta, GA | 73 | 1,890 |
| Columbus, OH | 67 | 1,368 |
| Orlando, FL | 71 | 1,760 |
| Philadelphia, PA | 60 | 1,362 |
| Washington DC-MD-VA | 77 | 1,550 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.