Atlanta makes the top 5 growth markets for the week
For the week ending September 16, 2023, the number of U.S. meetings and events increased 58.1% compared to the prior week. Meetings and events volume shows growth as we head into the fall conference season. Corporate events continue to dominate share volume with up to 63.4% of meetings and events, with National Association driving the dominant industry share at 25.6% for the week, followed by the Education segment at 21.7%, for the top five segments.
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The average number of attendees for the week was up to 84 (compared to 77 last week), while the average square footage used was 1,890 (compared to 1,650) per event, and square feet used per person was up to 23.
The top five segments for the week were: National Association, Education, Healthcare, Technology, and Training/Education.
Chicago took the top growth spot week over week. The full list of top growth market movers and shakers were: Chicago, Dallas, Washington DC, Phoenix, and Atlanta.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 80 | 1,701 |
| Dallas, TX | 78 | 1,680 |
| Washington, DC | 87 | 1,887 |
| Phoenix, AZ | 116 | 2,332 |
| Atlanta, GA | 87 | 1,908 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.