Orlando leads the top 5 growth markets for the week
For the week ending October 14, 2023, the number of U.S. meetings and events stayed relatively flat at 0.2% growth compared to the prior week. Orlando leads in week-over-week growth with Riverside-San Bernardino, CA ranking #2. Corporate events dominate share volume with up to 61.8% of meetings and events, with National Association driving the dominant industry share at 27.1% for the week, followed by the Education segment at 25.3%, for the top five segments.
The average number of attendees for the week was 84, while the average square footage used was up to 1,930 per event, and square feet used per person was up to 24.
The top five segments for the week were: National Association, Education, Healthcare, Charity/Non-Profit/Social Services and Technology.
Both Disney cities, Orlando and Anaheim, made it to the top weekly growth list. The full list of top growth market movers and shakers were: Orlando, Riverside-San Bernardino, Atlanta, Houston, and Anaheim-Santa Ana.
| Market | Average Group Size | Average Sq Ft Used |
| Orlando, FL | 100 | 2,445 |
| Riverside-San Bernardino, CA | 82 | 2,332 |
| Atlanta, GA | 108 | 2,567 |
| Houston, TX | 89 | 2,080 |
| Anaheim-Santa Ana, CA | 93 | 1,932 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.