Dallas shows highest week-over-week growth
For the week ending October 21, 2023, the number of U.S. meetings and events stayed flat with no change compared to the prior week. Dallas leads in week-over-week growth with Austin ranking #2. Corporate events dominate share volume with 63.3% of meetings and events, with National Association driving the dominant industry share at 27.1% for the week, followed by the Education segment at 23.8%, for the top five segments.
The average number of attendees for the week was 79 ( compared to 84 for the previous week), while the average square footage used was 1,840 per event (compared to 1,930 for the previous week), and square feet used per person was 23.
The top five segments for the week were: National Association, Education, Technology, Charity/Non-Profit/Social Services and Healthcare.
The full list of top growth market movers and shakers were: Dallas, Austin, Philadelphia, New Orleans, and Nashville.
| Market | Average Group Size | Average Sq Ft Used |
| Dallas, TX | 79 | 1,680 |
| Austin, TX | 48 | 1,465 |
| Philadelphia, PA | 66 | 1,430 |
| New Orleans, LA | 126 | 2,406 |
| Nashville, TN | 68 | 1,225 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.