Salt Lake City makes the top 5 growth markets for the week
For the week ending September 30, 2023, the number of U.S. meetings and events increased 2.0% compared to the prior week. Los Angeles-Long Beach leads in growth with Austin ranking #2. Corporate events dominate share volume with up to 62.2% of meetings and events, with National Association driving the dominant industry share at 26.6% for the week, followed by the Education segment at 24.2%, for the top five segments.
The average number of attendees for the week was 80 (compared to 83 last week), while the average square footage used was up to 1,830 (compared to 1,980) per event, and square feet used per person was 23 (compared to 24).
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Healthcare, and Technology.
Los Angeles took the top growth spot week over week. The full list of top growth market movers and shakers were: Los Angeles-Long Beach, Austin, Phoenix, Salt Lake City-Ogden, and Philadelphia.
| Market | Average Group Size | Average Sq Ft Used |
| Los Angeles-Long Beach | 89 | 1,895 |
| Austin, TX | 72 | 1,617 |
| Phoenix, TX | 126 | 3,399 |
| Salt Lake City, UT | 52 | 1,333 |
| Philadelphia, PA | 57 | 1,485 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.