Week over week growth of 20% from pre-holiday event burst; Phoenix leads in growth
For the week ending November 11, 2023, the number of U.S. meetings and events increased 19.9% compared to the prior week, as the U.S. gets in last minute meetings and events prior to the holiday season to come. Phoenix leads in week-over-week growth, group size and space used. Corporate events dominate share volume at a slightly lower share with 64.3% of meetings and events, with National Association driving the dominant industry share at 27.3% for the week, followed by the Education segment at 25.0%, for the top five segments.
The average number of attendees for the week was 81 ( compared to 83 for the previous week), while the average square footage used was 1,854 per event (compared to 1,836 for the previous week), and square feet used per person was 22.
The top five segments for the week were: National Association, Education, Technology, Charity/Non-Profit/Social Services, and Healthcare.
The full list of top growth market movers and shakers were: Phoenix, Atlanta, Nashville, San Diego, and Dallas.
| Market | Average Group Size | Average Sq Ft Used |
| Phoenix, AZ | 91 | 2,414 |
| Atlanta, GA | 70 | 1,938 |
| Nashville, TN | 68 | 1,202 |
| San Diego, CA | 89 | 2,259 |
| Dallas, TX | 80 | 1,895 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.