Corporate meeting share drops over the U.S. Thanksgiving week
For the week ending November 25, 2023, the number of U.S. meetings and events dropped compared to the prior week, due in most part to the Thanksgiving holiday. Corporate events share volume dropped from 63.8% of meetings and events to 47.0%, with Education driving the dominant industry share at 42.5% for the week, followed by the Religious segment at 15.9%, for the top five segments.
The average number of attendees for the week was 81 (compared to 83 for the previous week), while the average square footage used was 1,611 per event (compared to 1,900 for the previous week), and square feet used per person was 20.
The top five segments for the week were: Education, Religious, Travel, Social – Sports, and Charity/Non-Profit/Social Services.
The full list of top growth market movers and shakers were: Florida Central, Alabama North, Indiana North, and Oregon Area.
| Market | Average Group Size | Average Sq Ft Used |
| Florida Central | 20 | 1,852 |
| Alabama North | 265 | 4,246 |
| Indiana North | 93 | 1,503 |
| Oregon Area | 527 | 17,164 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.