Of top 5 market movers, Maui reports the highest average group size and space used
For the week ending November 4, 2023, the number of U.S. meetings and events decreased 25% compared to the prior week, as the U.S. celebrated Halloween during a period of fewer hosted events. San Francisco leads in week-over-week growth . Corporate events dominate share volume at a slightly lower share with 57.3% of meetings and events, with National Association driving the dominant industry share at 28.2% for the week, followed by the Education segment at 25.3%, for the top five segments.
The average number of attendees for the week was 83 ( compared to 87 for the previous week), while the average square footage used was 1,836 per event (compared to 2,000 for the previous week), and square feet used per person was 22.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Healthcare and State Association.
The full list of top growth market movers and shakers were: San Francisco, Florida Keys, Oklahoma City, Richmond, and Maui Island.
| Market | Average Group Size | Average Sq Ft Used |
| San Francisco-San Mateo, CA | 76 | 1,650 |
| Florida Keys | 61 | 1,454 |
| Oklahoma City, OK | 76 | 1,472 |
| Richmond-Petersburg, VA | 50 | 1,339 |
| Maui Island, HI | 206 | 5,288 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.