January ends trending up 22% week over week with Education as the star
For the week ending January 27, 2024, the number of U.S. meetings and events increased 22.0% as the year gets off to a strong start. Corporate events share volume is 68.8% (compared to 69.1% the previous week), with Education driving the dominant industry share at 22.9% for the week, followed by the National Association segment at 22.2%, for the top five segments.
The average number of attendees for the week was 81 (compared to 78 the previous week), while the average square footage used was 1,881 per event (compared to 1,782 the previous week), and square feet used per person was up to 23.
The top five segments for the week were: Education, National Association, Technology, Healthcare, and Manufacturing.
The full list of top growth market movers and shakers were: Chicago, Atlanta, Washington DC, Phoenix, and Dallas with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Chicago, IL | 75 | 1,558 |
| Atlanta, GA | 105 | 2,498 |
| Washington, DC-MD-VA | 91 | 2,030 |
| Phoenix, AZ | 86 | 1,967 |
| Dallas, TX | 79 | 1,872 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.