Orlando kicks off 2024 with top growth week over week, Religious industry segment breaks into the top 5
For the week ending January 6, 2024, the number of U.S. meetings and events increased 54.7%. Corporate events share volume dominate at 54.6%, with Education driving the dominant industry share at 38.8% for the week, followed by the National Association segment at 23.9%, for the top five segments.
The average number of attendees for the week was 69, while the average square footage used was 1,460 per event, and square feet used per person was 21.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Religious and Training/Education.
The full list of top growth market movers and shakers were: Orlando, Los Angeles, Chicago, Washington DC and Phoenix, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Orlando, FL | 125 | 2,655 |
| Los Angeles-Long Beach, CA | 74 | 1,209 |
| Chicago, IL | 107 | 1,020 |
| Washington, DC-MD-VA | 65 | 1,300 |
| Phoenix, AZ | 119 | 2,450 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.