Meetings and events return after holidays with 31.3% growth
For the week ending April 13, 2024, the number of U.S. meetings and events increased 31.3% compared to the previous week. Corporate events share volume is 63.8%, with National Association driving the dominant industry share at 28.0% for the week, followed by the Education segment at 26.3%, for the top five segments. Washington DC showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 85, while the average square footage used was 2,106 per event, and square feet used per person was 25.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Healthcare, and Technology.
The full list of top growth market movers and shakers were: Washington DC, Chicago, Atlanta, Los Angeles-Long Beach, and Minneapolis, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| Washington DC | 90 | 2,100 |
| Chicago, IL | 76 | 1,733 |
| Atlanta, GA | 68 | 1,800 |
| Los Angeles-Long Beach, CA | 96 | 2,138 |
| Minneapolis-St. Paul, MN-WI | 97 | 3,615 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.