Meetings up 17.4% with San Diego as the week’s top growth market
For the week ending April 20, 2024, the number of U.S. meetings and events increased 17.4% compared to the previous week. Corporate events share volume is 61.4%, with Education driving the dominant industry share at 28.3% for the week, followed by the National Association segment at 26.5%, for the top five segments. San Diego showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 93, while the average square footage used was 2,300 per event, and square feet used per person was 25.
The top five segments for the week were: Education, National Association, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: San Diego, Phoenix, Atlanta, Austin, Houston and Nashville, with the largest week over week volume change.
| Market | Average Group Size | Average Sq Ft Used |
| San Diego, CA | 115 | 3,404 |
| Phoenix, AZ | 104 | 2,839 |
| Atlanta, GA | 112 | 3,120 |
| Austin TX | 108 | 3,617 |
| Houston, TX Nashville, TN |
89 66 |
2,030 1,930 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.