Streamlines prospecting to improve sales productivity and help smaller properties build agile, proactive sales strategies to accelerate group business growth
ARLINGTON, Va. — June 18, 2024— Knowland, the leading provider of data-as-a-service insights on meetings and events for hospitality, announced the introduction of Knowland Select, a new product specifically designed for hotels with limited meeting space. Knowland Select subscribers will receive a curated list of target accounts for upcoming need periods directly to the seller’s inbox. It provides a low-cost option to help optimize resources, save time and improve performance while ensuring a steady flow of qualified local prospects.
Identifying active accounts in a particular market can be stressful and time-consuming for sales teams, especially for smaller hotels with fewer staff. It can be difficult to decipher which accounts best fit a property, and sales staff often feel overwhelmed as they conduct both sales and operations duties. A streamlined set of Knowland features designed with a bias to action, Knowland Select simplifies prospecting for qualified accounts using automated emails and alerts.
Driven by customer requests for stronger group sales tools in select service hotels, Knowland developed and piloted a solution with leading hotel groups to ensure fast, effective delivery of actionable prospects. The general market release is scheduled for later this summer. Hospitality organizations can register for a sneak peek at the solution here.
- Enables prospecting at scale—Knowland Select enables sales personnel to prospect at scale with greater efficiency and higher performance. Alerts provide robust account intelligence to foster prospecting automation by allowing operators to capture more business in an increasingly competitive market.
- Improves sales productivity—An account summary details booking behaviors, including how that account may have booked in a market or with a brand or how active it is in specific months, featuring an indicator for multi-day events. Each identified account includes a link to additional details within Knowland Select, including Account Summary, Market Summary, Top 3 Markets, Top Brands Booked, and Active Event Months.
- Sub-market activity reports identify the most active accounts—Operators receive an emailed report of up to 250 accounts that had smaller event bookings, reflecting data the quarter ahead from the year before. Robust account intelligence and prospecting automation give sellers everything they need to take advantage of booking window lead time.
- Uncover new opportunities and grow market share—A weekly New Account Alert helps leaders keep their finger on the pulse of new and emerging business in their market and identifies accounts that have not visited their sub-market in five or more years. The emailed report is delivered weekly and highlights new activity in a designated submarket.
Jeff Bzdawka, CEO, Knowland, said: “Knowland Select empowers limited service hotels, hardest hit by the recent travel slowdown, with automated prospecting. It streamlines prospecting for the segment’s diverse hotel teams by directly delivering qualified accounts and contacts to the seller’s inbox, boosting productivity and group business growth. Importantly, Knowland Select expands our suite of Platform offerings to provide valuable sales intelligence solutions for all hotel sizes and chain scales in a portfolio. And with its accessible price point, it lowers the barrier to entry for automated prospecting at scale and helps hotels unlock a clear return on investment.”
ABOUT KNOWLAND
Celebrating its 20th year in 2024, Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on X @knowlandgroup.