Minneapolis-St. Paul steps out as top meeting growth market
For the week ending June 15, 2024, the growth of U.S. meetings and events was flat compared to the previous week. Corporate events share volume is up to 62.7%, with National Association and Education segments leading growth with 28.5% and 21.7% share respectively, for the top five segments. At 52%, Minneapolis-St. Paul showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 89, while the average square footage used was 2,126 per event, and square feet used per person was 24.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: Minneapolis-St. Paul, Las Vegas, Boston, Portland and a tie between Lexington and Madison, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Minneapolis-St. Paul, MN-WI | 93 | 2,214 |
| Las Vegas, NV | 99 | 2,031 |
| Boston, MA | 75 | 2,025 |
| Portland, OR | 98 | 1,876 |
| Lexington, KY | 109 | 2,160 |
| Madison, WI | 73 | 2,642 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.