Strong secondary market event activity in Tulsa and Long Island
For the week ending June 22, 2024, the growth of U.S. meetings and events was down 9.2% compared to the previous week. Corporate events share volume is 60.9%, with National Association and Education segments leading growth with 25.8% and 24.4% share respectively, for the top five segments. At 33%, Anaheim-Santa Ana, CA showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 87, while the average square footage used was 2,100 per event, and square feet used per person was 24.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Healthcare and Technology.
The full list of top growth market movers and shakers were: Anaheim-Santa Ana, Tula, Wisconsin, Orlando, Long Island and Nevada (excluding Las Vegas), for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Anaheim-Santa Ana, CA | 115 | 2,496 |
| Tulsa, OK | 233 | 5,518 |
| Wisconsin South | 32 | 4,819 |
| Orlando, FL | 29 | 2,144 |
| Long Island | 25 | 1,923 |
| Nevada (exc Las Vegas) | 25 | 1,825 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.