Meetings and Events jump back with over 150% growth after holiday week
For the week ending July 13, 2024, the growth of U.S. meetings and events increased compared to the previous week by 157.2% as expected after the July 4th holiday. Corporate events share volume was back up to 58.9%, with National Association and Charity/Non-Profit/Social Services segments leading growth with 28.0% and 21.6% share respectively, of the top five segments.
The average number of attendees for the week was 78, while the average square footage used was 1,886 per event, and square feet used per person was steady at 24.
The top five segments for the week were: National Association, Charity/No-Profit/Social Services, Education, Technology and Training/Education.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.