Secondary markets Austin, Portland and Indianapolis show top event growth for the week
For the week ending July 27, 2024, the growth of U.S. meetings and events was down slightly by 3.4% compared to the previous week. Corporate events share volume was 59.4%, with National Association and Charity/Non-Profit/Social Services segments leading growth with 29.0% and 19.3% share respectively, of the top five segments. At 64%, Austin showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 86, while the average square footage used was 2,113 per event, and square feet used per person remained at 25.
The top five segments for the week were: National Association, Charity/Non-Profit/Social Services, Education, Technology and Training/Education.
The full list of top growth market movers and shakers were: Austin, Atlanta, Houston, Portland, and Indianapolis, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Austin, TX | 66 | 1,696 |
| Atlanta, GA | 107 | 2,145 |
| Houston, TX | 72 | 1,777 |
| Portland, OR | 132 | 2,415 |
| Indianapolis, IN | 81 | 2,062 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.