Weekly event growth dips as summer hits its stride
For the week ending August 3, 2024, the growth of U.S. meetings and events was down by 12.4% compared to the previous week. As people enjoy the peak of the summer season before back-to-school hits, events growth slows in the U.S. Corporate events share volume was 59.6%, with National Association and Education segments leading growth with 25.1% and 22.1% share respectively, of the top five segments. At 42%, Tampa showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 87, while the average square footage used was 2,080 per event, and square feet used per person was 24.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology and Healthcare.
The full list of top growth market movers and shakers were: Tampa, St. Louis, Utah, Cincinnati, and Oahu, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Tampa – St. Petersburg, FL | 93 | 2,204 |
| St. Louis, MO | 77 | 1,438 |
| Utah Area | 78 | 2,100 |
| Cincinnati, OH | 83 | 1,389 |
| Oahu Island, HI | 78 | 1,278 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.