Events slow for the last weeks of Summer, Atlanta stays hot
For the week ending August 17, 2024, the growth of U.S. meetings and events was down 3.5% compared to the previous week. Events slowed as the final weeks of summer keep people on the road for the last leisure trips of the season. Corporate events share volume was up to 62.1%, with National Association and Education segments leading growth with 20.9% and 18.2% share respectively, of the top five segments. At 66%, Atlanta, GA showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 81, while the average square footage used was 1,903 per event, and square feet used per person was 23.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology and Healthcare.
The full list of top growth market movers and shakers were: Atlanta, Phoenix, Los Angeles, Wisconsin-South and Tampa-St. Pete for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| Atlanta, GA | 106 | 2,825 |
| Phoenix, AZ | 115 | 2,592 |
| Los Angeles-Long Beach, CA | 96 | 2,143 |
| Wisconsin-South | 141 | 3,927 |
| Tampa-St. Petersburg, FL | 67 | 1,870 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.