New York delivers top event growth as market slows for end of Summer
For the week ending August 31, 2024, the U.S. meetings and events volume was down 19% compared to the previous week. Event volume slowed as the final weeks of summer focused on family activities and back to school preparations. Corporate events share volume was 60.9%, with Education and National Association segments leading growth with 24.0% and 23.8% share respectively, of the top five segments. At 38%, New York, NY showed the largest week over week growth of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 77, while the average square footage used was 1,802 per event, and square feet used per person was 23.
The top five segments for the week were: Education, National Association, Technology, Charity/Non-Profit/Social Services, and Healthcare.
The full list of top growth market movers and shakers were: New York, Des Moines, Myrtle Beach, Indiana North, and Texas West, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| New York, NY | 67 | 1,320 |
| Des Moines, IA | 75 | 1,470 |
| Myrtle Beach, SC | 161 | 3,350 |
| Indiana, North | 401 | 6,422 |
| Texas West | 59 | 1,425 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.