City that never sleeps leads meetings and events growth
While overall meeting growth was flat compared to the previous week, several key markets are experiencing significant growth. New York City was a standout. Let’s dive into the data and explore the top 5 growth markets according to Knowland data for the week ending September 28, 2024.
The U.S. meetings and events volume was steady compared to the previous week. Corporate events share volume was 62.6%, with National Association and Education segments leading growth with 27.8% and 20.7% share respectively, of the top five segments. At 124%, New York showed the largest growth week over week of the top 5 “mover and shaker” markets.
The average number of attendees for the week was 92, while the average square footage used was 2,415 per event, and square feet used per person was 26.
The top five segments for the week were: National Association, Education, Charity/Non-Profit/Social Services, Technology, and Healthcare.
The full list of top growth market movers and shakers were: Chicago, Orlando, Salt Lake City, Atlanta and Washington DC, for the largest week over week volume change.
| Market | Avg Group Size | Avg Space Used Sq Ft |
| New York, NY | 52 | 1,149 |
| Washington DC-MD-VA | 91 | 2,500 |
| San Diego, CA | 115 | 4,154 |
| Austin, TX | 91 | 2,557 |
| San Antonio, TX | 85 | 2,680 |
These numbers and markets change weekly based on market dynamics and social trends.
Knowland tracks the weekly event activity across 166 U.S. markets with more globally and is expanding coverage regularly.