As a child of the 90’s, I get it: this obsession with chasing Charmanders using the Pokemon Go app. You’ve seen it, right? Trainers of all ages
For Planners, It’s All About Minimizing Costs
As room rates soar and availability plummets, meeting planners are shifting their arrival/departure and overall meeting patterns to accommodate a new
Seeing the Good in Government Meetings
Though not all hotels pursue the government market segment, the US Travel Association released a robust study of the benefits of government meetings
Getting Your Share of Medical Meetings Market Revenue
Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of
Association Groups: From “On the News” to “In Your Hotel”
What groups do you see in the news? Usually it’s larger organizations. If you manage association group sales, these “big fish” may seem hard to book,
Life, Liberty, and the Pursuit of Holiday Group Bookings
Although it can be challenging to find groups that will consider meeting in or around a holiday weekend, it isn't impossible. Filling those tough
Know the Who’s Who of Meeting Planners and How to Connect with Them
Open the pages of printed or virtual hospitality industry publications, and you’ll see the faces of meeting planners who are changing the face of the
How to Use Local Diversity Efforts in Your Booking Strategy
Niche diversity groups are increasingly populating the meetings scene to better represent the interests of new, unique groups of minority persons
Association Meetings Trend: Where They’re Meeting and How to Find Them
Associations: You know many of them by name, but far more of them are new. This market covers everything from Toastmasters to the Institute of