Third-party meeting planners are some of the most organized people you’ll meet. They manage many details about not just one group event but,
5 Essential Tips When Selling to Meeting Planners
Do you find yourself having the same stale conversations when selling to meeting planners? Do you struggle to secure hotel group sales and leave
3 Ways to Rethink Your Hotel Comp Set to Discover New Business
[Updated] In 2023, many hotels are seeing higher occupancy rates and a normalizing market. Whether your hotel's occupancy is sufficient or
The Top 3 Qualifying Skills Every Sales Manager Should Have
Ever wish you had a crystal ball to tell you which groups are more likely to book your hotel? Well, you don’t need one! It’s all in how you qualify
Ann Arbor Area CVB – A Success Story
When you're selling your destination to meeting planners, one of the most important things to understand is the planner's needs. It's easier to make a
Group ADRs: Do room rates reflect group performance in a market?
Last week, STR reported on ADR for group room rates in high-end hotels in the US, which increased 4.4% in 12 months. STR clarifies that the group room
The Kahala Hotel & Resort – A Success Story
With limited time and floods on inbound RFPs to respond to, proactive group prospecting can be hard. However, it's critical that hotels sell
Growing Pains: Handling the pitfalls of record occupancy
After a dynamic year for hotel occupancy in 2015, demand spurred a rise in planned hotel construction in most major markets. 4,721 hotel projects were
What Meeting Planners Want
Jill Burke is a planner-extraordinaire of sorts -- a true Renaissance woman of the meetings professional industry. Currently, Jill works for a