KNOWLAND CLASSIC
Unlock the power of intelligence-driven account-based selling
Knowland Classic leverages the full functionality of our data-powered platform to maximize meetings and events sales for full-service hotels. Users typically experience payback after just one booking.
Data-powered sales intelligence and enablement
Powered by the Knowland Platform, hospitality’s most comprehensive database of actual events, Knowland Classic provides hoteliers a 360-degree view of their target accounts, market, and competitive landscape to support AI-enabled account-based selling.
Robust data analytics and easy-to-use interface put hoteliers in control of total account revenue and help drive profits from group, meeting space, corporate, and catering.
Improve sales results across the hospitality enterprise
Identify new “best fit” accounts for your property using:
- Account Intelligence
- Market Intelligence
- Competitive Intelligence
- Event Intelligence
Grow revenue with account-based selling
Fill need periods with high-value, multi-day groups
Discover new sources of revenue from room nights, catering, and corporate business
Access market trends, account history and contacts to build a compelling story
Focus your resources on opportunities with the highest revenue potential
Compete smarter with competitive insights and close more high-value bookings
If you’re not using Knowland to prospect, you’re leaving money on the table.
The ultimate sales toolkit for full-service properties
Top opportunities for your property
Use our robust meeting search engine to curate a prioritized list of accounts most likely to book with your hotel to save time and increase win rates.
Booking analysis
Assess account booking history to evaluate fit for your property and need periods. Prioritize inbound leads for total revenue potential based on an account’s past behaviors.
In-depth market insights
Leverage market intelligence to benchmark property performance against market KPIs and analyze shifts in meeting size to inform sales strategy.
Competitive calendar
Monitor weekly group bookings by account and event in an easy-view calendar to identify opportunities based on competitor activities and market trends.
Account loyalty and alerts
Monitor lost business, know when target accounts book with a competitor, or in your market. Flag at-risk accounts and identify opportunities to increase share from competitors.
Company contact data
Initiate sales outreach with company contacts and the latest account insights to turn a cold call into a warm one and personalize the conversation to build rapport.
See Knowland Classic in action
See how Knowland can help you leverage the power of data insights and sales intelligence to empower sellers, differentiate your property, improve sales productivity, and drive more sales.