Weekly Group Business Trends

Back to school hampers our motivation to meet -- but not for long The number of U.S. meetings and events decreased 4.1% compared to the prior week.

Meetings are back on the upswing as we head into Fall The number of U.S. meetings and events increased 6.1% compared to the prior week. Summer is one

Event activity growth flattens as the end of summer nears The number of meetings and events decreased 4.0% compared to the prior week. This is

Event volume reflects the beginnings of back to school In line with typical seasonal trends. the number of meetings and events decreased 6.0%

Event volume stabilizes into mid-Summer Natural seasonality returns to the U.S. markets as meetings and events volume normalize. The number of

Meetings growth continues during the peak of summer The industry is now showing recovery from the long holiday weekend.  Meetings and events

Big come back for event volume after the holiday effect subsides The post-holiday rebound is reflected in this week’s meetings and events volume. The

SMERF segments are the big “meeters” for this holiday week The long summer weekend followed seasonal trends with lower meeting volume week over week